Then we purchased your ebook, ‘Selling Your Home Alone,’ and SOLD our home one week later… Thank you!
We would highly recommend the purchase of this ebook to anyone serious about selling their home "buy owner!"
If you want to avoid paying outrageous commissions by selling your house yourself so you can move into a larger house… or so you can make a larger down-payment on your next house… or if you would just plain like to hang onto your equity that you’ve worked so hard for, rather than just handing it over to a real estate agent… this may be the most important letter you ever read!
I’m sitting here at my computer on a Sunday afternoon thinking about a time not too long ago when I was standing at a crossroads in my life… right where you probably are at this very moment. I wanted to sell my house so I could make a move I thought was vitally important to my career… but hiring a real estate agent was out of the question!
To make matters worse… I actually had TWO (2) houses I had to sell in less than 45 days in order to make a move to Florida to take a job I really wanted. On top of all that I had just gotten married two weeks before to a wonderful lady I wanted desperately to please and provide for.
Now at the time I thought I was lucky, because I had been a Mortgage Banker for about four years and thought I knew the real estate business as well as anybody… after all I had been involved in helping over 1,000 people make their most important real estate decision by that time, and hardly any of the agents I knew had any clue about business… let alone real estate. I figured if they could do it… I could do it!
So I decided that if anybody could sell these houses in 45 days I could… boy did I have it coming! The first two weeks nothing happened. I ran ads like everybody else… and got the same results as everybody else… nothing. The only people who called me were realtors trying to see if I would list my house with them… and they proceeded to get mad at me for trying to sell it on my own when they had been sending me mortgages… go figure! They were mad at me for trying to sell my house without them… even though I knew there was no way they could meet my time-frame… besides I’d never seen one really earn that high commission anyway!
Then one night something happened I’ll remember for the rest of my life… and I want to stress to you that everything I am saying here is the honest-to-God truth. I have actually toned down some of the events in order to keep them completely believable!
Like I said… I was running out of time. The job in Florida was going to close soon, and I had to have a contract on both houses within 2 weeks so I’d have a shot at closing them within 30 days after that. I went to bed on a Wednesday night after asking God to help me figure out what to do… and then drifted off to sleep.
I woke up a little after 1:20 a.m. in the morning and sat straight up in bed breathing very, very fast! I had the "answer". It was so simple, yet it was so powerful… I knew I had the answer!
The next day, Thursday morning, my wife and I sat down and re-wrote the ad we had been running for the last two weeks. We actually raised the sales price of one of the houses, made some other changes to the ad, and called the paper so the ad would run in Sunday’s paper.
Next I redid the flyers based on the inspiration I’d had the night before. I drove down to the copy store and had 50 made up of each. I gave some to my wife, took the rest myself and we both went to work.
What happened next seemed almost like magic… but looking back it makes so much sense, I still want to kick myself for not thinking of it sooner!
That night we got a call from one of my wife’s co-workers who had seen the NEW flyer I’d made up. The one slight modification I’d made to the headline and the terms we were offering set off a chain reaction of phone calls and events I couldn’t believe. That lady, along with one other called that night and made an appointment to see the house Saturday morning at 9:30 a.m.
Saturday morning rolled around and I showed the house to my wife’s coworker. She looked around for 5 minutes and said "I’ll take it!" She wrote me a check for her entire down payment on the spot… with ZERO price negotiations. She paid me full asking price without even so much as an argument! We filled out the simple paperwork and we were one house down… and only one house to go!
The next morning was Sunday, and I was so nervous I couldn’t eat breakfast. How would the new ad do… would my flash of inspiration for the newspaper ad pan out… or fizzle like a match thrown in a bucket of cold water?
The phone started ringing almost off the hook! Call after call after call! As soon as I put the handset back in the cradle, within 5 minutes the phone would start ringing again. The ad worked… IT WORKED!
That day we made appointments with 7 people to come look at the house. We had… Read more…